Mission Motherhood
Project Overview
Mission Motherhood is a space created to support, uplift, and empower women at every stage of their motherhood journey. We wanted the brand to feel warm, grounded, and deeply encouraging—an identity that reflects both the strength and softness of motherhood. The goal was to create a visual system that feels like a safe place to land: approachable, nurturing, and full of heart. This community centered concept called for a brand that communicates clarity, compassion, and connection, and that’s exactly what we set out to build.
Strategy Overview
Brand Purpose
Mission Motherhood is a compassionate, approachable brand creating a faith-based, supportive space where mothers can find connection, clarity, and encouragement, centering the emotional experience of motherhood in a way that feels grounding, warm, and truly supportive.
Audience
Mission Motherhood supports mothers with a faith-based community, encouragement, and reminders that God has called them to this new mission of motherhood.
Logo Design
The Mission Motherhood logo pairs a classic serif with a soft script to convey strength and gentle connection, while the iris symbolizes wisdom, hope, and trust—reflecting the brand’s purpose of creating a faith-centered, supportive space for mothers.
Brand Personality
With a clear purpose and concept guiding the brand, our main personality traits became nurturing, genuine, empowering, and steady. The brand embraces a tone that feels warm, reassuring, and encouraging—reflecting a safe and welcoming environment for every mother who steps into the community.
"I loved working with Brittney on the the Mission Motherhood brand. She really got what I was trying to do and brought it to life in such a thoughtful way. The logo, colours, and overall looks better than what I have envisioned; faith-filled, warm, and supportive. I’m so happy with how it all turned out!"
— Ashley: Owner of Mission Motherhood
